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Aveda Debuts Full Circle Program

Accepting packaging for recycling at stores.

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By: TOM BRANNA

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Known for its eco-friendly innovations, Aveda is rolling out its latest creation, the Full Circle recycling program in the US. Aveda has partnered with g2 revolution, a recycling specialty company, to provide guests the chance to return Aveda packaging not accepted by some municipal curbside recycling programs to all 107 Aveda Experience Center retail locations in the US beginning this week. According to the company, the Aveda packaging collected will be sorted to be recycled into reusable mate...

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